Digital Brands' New Multi-Brand Website Registers Jump In Revenues, Average Order Value - Digital Brands Group (NASDAQ:DBGI)

  • Digital Brands Group Inc DBGI said its new multi-brand website has seen a 462% increase in e-commerce revenue since its launch on October 23, 2022.
  • The website,, offers products across Digital Brands’ women’s labels, including Bailey 44, Stateside, and dstld.
  • Customers can purchase women’s products from a single destination rather than having to shop each brand’s dedicated websites separately.
  • Since the launch, the company has seen 36.5% increase in average order value to $280 per order from $205.
  • The company noted customers purchased multiple brands in one order, supporting the belief that the customer wants to buy across various brands.
  • “By focusing our advertising dollars on the new multi-brand site and slowing spend on the dedicated brand websites, we’ve been able to reduce our total advertising spend,” said chief marketing officer Laura Dowling.
  • Price Action: DBGI shares are trading higher by 2.01% at $0.0712 on the last check Monday.

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