Morgan Stanley Bats For Nike's Outlook Cut Due To Unfavorable Environment - Nike (NYSE:NKE)

  • Morgan Stanley analyst Alex Straton reiterated an Overweight rating on the shares of Nike Inc NKE and lowered the price target from $149 to $129.
  • The analyst believes both the topline and gross margin for Q1 FY23 could come in shy of consensus/guidance on softer demand and imbalanced inventory in North America and Europe, as well as forex headwinds.
  • In the analyst’s view, softer demand trends in the company’s two largest geographies (together 66% of FY22 total sales) likely prove enough to offset her view for potential Greater China topline upside.
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  • Also, she anticipates selling, general, and administrative expenses conservatism and a stronger China bounce back are enough to offset North America, Europe weakness, and gross margin pressure, enabling Nike to deliver an EPS of $0.90 in Q1, much near the estimate of $0.92.
  • In Straton’s sportswear channel checks last week, sportswear retailers highlighted slowing summer demand trends, and industry-wide assortment imbalances on late/canceled deliveries have resulted in higher year-on-year promotional/discounting activity, denoting margin pressure.
  • Since the macroeconomic trends have deteriorated since Nike’s last guidance in June, the analyst feels the FY23 outlook likely needs to come down.
  • While the long-term opportunity remains compelling, macroeconomic deterioration & limited visibility makes the current discounted valuation fair, in Straton’s view.
  • Also ReadWhy This Nike Analyst Says Retailer Can ‘Remain One Step Ahead’
  • Price Action: NKE shares are trading lower by 1.32% at $98.47 on the last check Thursday.
  • Photo Via Wikimedia Commons



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