Tesla Inc. TSLA CEO Elon Musk has hinted at plans to bring back Twitter Inc.‘s long-defunct short video app Vine and make it better than the ByteDance-owned TikTok.
What Happened: On Monday, Musk conducted a poll on Twitter, asking users if he should bring back Vine. At the time of writing, 1,606,555 people had voted, with 70.5% saying yes.
Bring back Vine?
— Elon Musk (@elonmusk) October 31, 2022
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Jason Toff, Vine’s former boss, agrees with the majority and thinks shutting it down was a “mistake.”
Absolutely. As the former Head of Vine (and a human with half a brain), I can assure you it was a mistake to shut it down.
— Jason Toff (@jasontoff) October 31, 2022
Musk also responded to a user who said that if Vine competed with TikTok, it would be “hilarious.”
What could we do to make it better than TikTok?
— Elon Musk (@elonmusk) October 31, 2022
Why It’s Important: In 2012, Twitter bought Vine and helped emerging internet stars get noticed by a wider audience. Eventually, those creators left the platform over disagreements and compensation issues, and Twitter shut down the short-video app in 2016.
The following year, ByteDance acquired Musical.ly and later combined it with its short-video service TikTok, according to Bloomberg.
Earlier in April, it was reported that TikTok’s advertisement revenues are likely to surpass the combined revenues of Twitter and Snap Inc. SNAP.
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Image and article originally from www.benzinga.com. Read the original article here.