Southeast Asia’s major food delivery platforms Deliveroo, foodpanda, and Grab have jointly launched the Digital Platforms Industry Association; while Coca-Cola and Grab have established a partnership.
Deliveroo, Foodpanda, Grab form food delivery association
Southeast Asia’s major food delivery platforms Deliveroo, foodpanda, and Grab have jointly launched the Digital Platforms Industry Association (DPIA), aiming to strengthen the guidelines required to support their delivery partners and merchants.
DPIA will also offer upskilling opportunities and strengthen existing health and safety standards for its members’ delivery partners and merchants, according to a joint statement by the three companies.
The association will identify areas of improvement and collaborate with more organisations such as the Singapore Business Federation and Singapore National Employers’ Federation, to create solutions to support delivery partners and merchants.
In addition, DPIA also plans to launch a code of practice for the industry to be adopted by its members, incorporating the best practices and principles relating to the health and safety of its delivery partners and merchant development, the statement said.
Coca-Cola, Grab team up
Coca-Cola and Grab have established a partnership that builds on Coca-Cola’s extensive offline retail presence and Grab’s large online network to unlock growth opportunities in SE Asia.
The partnership spans six Southeast Asian countries — Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. It is based on four pillars: growing with merchants through GrabFood and GrabMart (including setting up Coca-Cola digital storefronts on GrabFood and GrabMart, and making the merchants distributors for the beverage giants) and engaging consumers through GrabAds.
The partnership is also enhancing support for small, traditional merchants through digitalisation where Coca-Cola leverages on GrabExpress to address supply chain inefficiencies and GrabPay for in-store cashless payment. Moreover, Grab and Coca-Cola say they have committed to driving digital-skilling for underserved businesses.
“This new multi-market partnership extends our online reach and enables us to stay ahead of changing shopper trends as we drive customer value and growth through digital enablement,” said Sam Way, head of offline to online, Coca-Cola ASEAN & South Pacific
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